Category Archives: Best Practices

More marketers wants to send communications through TLS

Across the last couple of months I have seen more and more marketers asking for the possibility to send out their communications through a secured end-to-end encrypted connection. A while ago, Gmail started to promote TLS (Transport Layer Security) encryption for marketers sending communications towards individuals using their services. While, the fact of not sending… Read More »

Shared IP vs Dedicated IP

While using an ESP to send out your e-communications, there are two options in regards to the IP setup for your account. 1. Shared IP Benefits A shared IP address will be particularly useful in regards to maintaining sending reputation if you are sending very low volumes or low frequency. (E.g. you are sending only monthly… Read More »