Tag Archives: shared IP

The myth of the shared IP pool

A lot of marketers thinks that having their account setup on shared IP infrastructure at their ESP (Email Service Provider) would actually boost their chances to get to their recipients inbox. The reality is much more complicated, a shared IP pool hosting tens or even hundreds of clients is subject to variation in terms of… Read More »

Shared IP vs Dedicated IP

While using an ESP to send out your e-communications, there are two options in regards to the IP setup for your account. 1. Shared IP Benefits A shared IP address will be particularly useful in regards to maintaining sending reputation if you are sending very low volumes or low frequency. (E.g. you are sending only monthly… Read More »